About us
Three founders, three different paths to the same water — and one standard we hold every boat to.
It all started when we kept asking ourselves...
"Why is it so bloody hard to rent a decent boat in Brisbane?"
Every time we wanted to get out on the bay for a fish, a day trip to Straddie, or just cruising with mates, it turned into a headache. Booking was clunky. Pricing was wild. Half the operators didn't even bother replying — and most of the boats weren't kept in good condition.
So we decided to do something about it.
How the stories come together
Three founders, three different paths to the same water.
Two of them — Omar and Ben — were born in Poole on the south coast of England. Poole is one of the largest natural harbours in the world, and home to Sunseeker — one of the world's leading luxury yacht builders. For Ben, Poole was where his craft began. His career started inside the Sunseeker yards, learning carpentry to a standard where three separate quality controllers walked every boat with a fine-toothed comb before it shipped — every flaw, however small, fixed before it could leave.
That Sunseeker discipline didn't stay in Poole. Ben carried it across the world, into Melbourne, and eventually into his own work in Brisbane. He still works the same way — patient, deliberate, exacting. Every boat treated as if it were his own.
Omar and Rush arrived at boating from a different direction — less about how a boat is built, more about the life around it. Omar grew up in Poole too, but it's his half-Egyptian warmth, his love of hospitality and the good life, and a close-up view of the superyacht world through his wife that shape what he brings to Tide. Rush found the same pull abroad — teenage years in Spain among the European boating set, then sailing seasons in Sweden — two cultures that read boating very differently, but landed on the same idea: caring for a boat as a way of life.
That's the experience Omar and Rush want for every customer — proud of their vessel, excited to take it out, and comfortable knowing it's being looked after.
What ties the three of them together is a shared standard that runs through everything Tide does. Not a marketing claim. A working method, carried in from three different places, applied to every boat the team touches.
Three founders, three paths
Ben — head of detailing
Ben was born in Poole on the south coast of England — a town with boating in its blood, and home to one of the largest natural harbours in the world. Growing up surrounded by the marine industry shaped him early. His fondest memories aren't of pleasure cruising, but of meeting the trawlers as they came in, picking up lobsters and fresh produce for his father's French cuisine restaurant. Sea to seat, as he calls it.
He began his career inside Sunseeker, completing his carpentry trade and specialising in kitchen fit-outs and cabinetry on some of the most precisely-built boats in the world. The work demanded precision and problem-solving in tight, awkward spaces — but it was the culture around the work that left the deepest mark. Every Sunseeker build was inspected three times by separate quality controllers, each going over the work with a fine-toothed comb. Any flaw, no matter how small, had to be fixed before the boat could ship. That standard became his standard.
After moving to Australia, Ben continued in the trade — first detailing boats in Melbourne, then bringing the craft to Brisbane. The methodology he carried out of Sunseeker shapes how he works to this day: patient, orderly, deliberate. Pride in workmanship, passed down from his father. He treats every vessel as if it were his own, knowing his name — and in many ways his father's — is attached to every job he does. That's what he brings to Tide.
Omar — operations & customer experience
Omar grew up on the shores of Poole Harbour in the south of England — the same town as Ben. Poole shaped his understanding of what a marine brand could be: precise, purposeful, and built with genuine pride. That early immersion in a world where the water wasn't a weekend novelty but a way of life left a lasting mark.
Omar is half Egyptian, and brings with him the warmth, hospitality and passion for the good life that defines Mediterranean and North African culture. It's an energy that translates naturally to the water — generous, unhurried, and deeply appreciative of what it means to be out on the bay with people you care about. Closer to home, his wife has spent years working in the global superyacht industry, aboard some of the most prestigious vessels afloat. That knowledge and perspective lives close to everything Tide does.
Having spent most of his adult life on Australia's east coast, Omar found in Moreton Bay something that reminded him of home: a working waterway with real character, used by real people, full of possibility. Tide was built from that feeling — a brand that draws on real heritage and genuine experience, with a quiet ambition to bring something of that global standard to the water here in Brisbane.
Rush — customer experience & growth
Rush grew up with the ocean as part of family life. Even as a kid, he was obsessed with pirates and drawn to the freedom and adventure that life on the water represents.
Spending his teenage years in Spain gave him a deep appreciation for the European boating lifestyle — time living in Sotogrande, Gibraltar and Puerto Banús exposed him to an atmosphere where boating is closely tied to hospitality, presentation, pride of ownership and enjoyment of life. Later, sailing in the spring months with his best mate around Sundsvall in northern Sweden showed him another side of boating entirely — less about prestige, and more about simplicity, freedom and connection to nature. Two cultures that read boating very differently, but converged on the same value: caring for the boat as a way of life.
That perspective shapes the way Rush approaches his work. He wants customers to feel proud of their vessel — excited to take it out, confident showing it off, and comfortable knowing it's being properly cared for.
What we do
Boat Hire
The easy way to get out on the water — quality boats at fair prices, half-day or full-day. Pick a boat, lock in your dates, then pick it up or have it delivered and launched at a ramp of your choosing.
Explore boat hire →Boat Detailing
We come to you — marina, jetty or driveway — and treat your boat like our own. Every boat gets the same Tide Standard, with a quote based on the work it needs, not a fixed price list.
Get a quote →Get in touch
Got a question, or want to know more about what we do? We'd love to hear from you.
Contact us